Gen Z Entrepreneurs in Uae: Redefining Business with Digital Fluency and Social Impact


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If you're born in the United Arab Emirates, chances are you have at least $1 million burning a hole in your pocket.

That's because a 17-year-old there has turned a hobby into a multimillion-dollar business selling pre-owned luxury watches, reports Gulf News.

Ayaan Gandhi started selling his watches on the Art Monaco platform when he was just 17 years old.

Now, he's earned a spot on the Forbes list of the world's most successful Gen Z entrepreneurs, with a revenue of more than $1 million per month.

"The ability to reach global audiences with minimal overhead costs empowers young entrepreneurs to establish brands and gain traction swiftly," says Richard Jewani, founder of the Gen Z accelerator program at Babson College in Massachusetts.

Gandhi's watches sell for up to $1 million each, and he's been selling them since November 2023, when he first started looking for people to buy his watches from.

The demand for luxury watches is on the rise in the Middle East, and Gandhi's business is just one example.

Another Gen Z entrepreneur, 16-year-old Suhana Jewani, sold 80 watches on the Art Monaco platform in a revenue of $5.4 million last year.

"The demand for Swiss-made new ones" in

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