The Challenges Facing Women'S Health Innovation


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"Think of a woman in STEM who says, 'It's unacceptable that it took me this long to be diagnosed with X, and by the way, I'm an engineer, and I'm going to find a solution,'" entrepreneur and geneticist Brittany Barreto tells Today.

She's referring to women's health, which she says has "been consistently underresearched and underfunded" thanks to a lack of understanding of women's bodies and sex-specific characteristics.

"We're more than our period and our fertilitywe are bones, we are brains, we are guts, we are autoimmune diseases, we are hearts," says Barreto, whose FemHealth Insights data shows more than 60% of "femtech" startups were founded in the five years leading up to 2022, and 85% of those are female-founded.

"To me, this reeks of opportunity, and to me, this reeks of money and impact and ROI and GDPs and happier, healthier communities and people," says Barreto, who moderated a recent conference on medical innovation called MaRS Impact Health.

"We're more than our period and our fertilitywe are bones, we are brains, we are guts, we are autoimmune diseases,

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